Jason Yim
Senior Brand Designer from Oakland, California
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4 questions› What is your favorite item in your workspace?
My favorite item in my workspace is probably my scanner. A lot of the stuff I work on always includes a physical piece that has been cut, created by hand, or modified, and then scanned to be used as a texture or focal point of a project. I think it's kinda fun to keep creative practices kind of old school and show the dichotomy of using tactile objects to create/show something in a digital format.
› How do you spark creativity?
Mostly activities outdoors. I feel like currently anyone can go on instagram or pinterest and find inspiration there but it's just so much content overload it can feel super overwhelming. But going outside and stumbling upon things that spark new ideas is how I like to do it. It feels less intentional and more organic. Wandering around Chinatown in SF is always fun because there's always these really interesting juxtapositions of signage and some of the activity that's around it. But sometimes it takes me 3 hours of skateboarding to come up with an idea or design that takes me an hour to create. Going thrifting, bookstore and record shopping definitely helps spark creativity too. There's too much good artwork out there on old items you might find.
› What is your favorite item in your workspace?
I think having a door to my "office" helps. My old place had an open layout and my work space was just out in the open. Having my work space in my closet allows me to just shut the door and keep all that business in there.
› How do you keep the work-life balance with so many projects going on at once?
I think having a door to my "office" helps. My old place had an open layout and my work space was just out in the open. Having my work space in my closet allows me to just shut the door and keep all that business in there.
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