Peter Baker

Award-winning Creative Director, Product Design Leader, Brand Strategist, and Entrepreneur

Issue #372
Peter Baker's workspace

Peter Baker is the co-founder of FinalFinal, a brand and product design studio in Ann Arbor & Detroit.

Before that, he was head of design for companies like Cisco, Superlunar, and Duo Security, and has been a designer and commercial photographer for loads of other companies like Tesla, Rolling Stone, Bloomberg, Clif Bar, Popular Mechanics, and Sony.

He is also opening a bar and cafe on Ann Arbor’s northside.

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Peter Baker's workspace — photo 2
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Peter Baker's workspace — photo 8
22 items
Computer Macbook Pro (14” M1 Max)
Webcam Opal C1 Buy
Microphone Yeti Blue mic Buy
Computer M1 Mac Mini as Plex and photo server
Accessories 24TB Thunderbolt RAID array for primary photo storage
Storage 48TB OWC Hard drive enclosure for Plex and backups
Accessories 10gbps ethernet switch and Thunderbolt-to-10gb-ethernet adapter
Accessories Oculus 2 collecting dust
Accessories Pretty much every Peak Design backpack they’ve made
Accessories Mini Materials 1:12 scale mini cinder block pallet
Lighting Hue light bulbs with daylight timed temperature transition
Accessories Homemade wooden trebuchet
Accessories Loads of books, 80% of which I’ve actually read
4 questions

What is the most useful item in your workspace?

Having the Mac Mini as a separate always-on file server for all of these big hard drives makes the laptop life way more feasible than if I had to keep it tethered to a bunch of drive arrays to access all the big files. And I wired the place with 10gb ethernet a couple of years ago, so I can keep the Mini and all the drives in a separate room and keep the office nice and quiet, but still access everything as quick as if they were plugged directly in.But really, its all of these shelves that hold all of this stuff. So it’s gotta be the shelves.

How do you spark creativity?

I’m lucky to have acres of woods and nature right outside the window, so whenever I’m finding myself losing the thread or getting distracted by things I’m not supposed to be doing, I head out into the woods and space out while walking or find a quiet spot to meditate. Never fails to get me out of a rut.

How do you manage work-life balance?

I don’t, not well at least. But I have some very distracting roommates (ie. children) that don’t let me work too much. But I’m a big believer in working around your energy, and I’m a night owl, so I don’t mind getting some more work in later in the evening at all.

What do you think is the main benefit of remote work?

Stepping outside and taking care of our garden and being home when my kids get home from school. It can break up the days in sometimes really unproductive ways, but it’s hard to beat.

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