Neville Medhora

Entrepreneur and Copywriter living in Austin, TX

Issue #414 April 21, 2024

About

Neville Medhora is a skilled copywriter and the creator of Copywriting Course, where he has taught 60,000+ members how to write copy that sells. It's designed as a place to learn new copy skills, improve your messaging, and get live feedback.

With over 10+ years of experience, he has helped companies like AppSumo scale their email marketing, propelling them from 0 to 750,000+ customers in under 18 months.

He has also collected a goldmine of marketing examples at SwipeFile.com.

His workspace functions as a home office, YouTube studio, co-working space, and a guest bedroom (the couch pulls out into a queen size bed).

Photos

15 images

Gear

6 items

Lighting Small soft light box

Computer iMac M3 Buy

Microphone Shure smb7 mic Buy

Accessories Cloudlifter for mic Buy

Desk Fully standing desk legs.

Desk Cable skirt for desk for cable management

Interview

4 questions

› What are the most useful items in your workspace?

The full Hue lighting setup that goes from bright down to mood lighting with one button push. I’m big on lighting as ambiance as it helps me work!

› How do you spark creativity?

Number one way is working with someone else next to me and I am somehow always more productive!I will often turn down the Hue lights and get some comfy mood lighting and that helps. I sit down on the couch in the office, pickup a book from the bookshelf, start reading, and ideas happen within minutes!

› What does your typical day look like?

Generally I’lll have 1 or 2 quick calls with employees or contractors, on Thursday I do live Office Hours, and then random consulting sessions. 1-2 times a month I try to record a podcast with interview guest. I also try to hang out with a lot of current friends and new friends, a great way to learn new stuff. I meet everyone almost exclusively on X.

› What is one simple copywriting tip that the average writer often overlooks?

First think about why people should care about something. People like stuff that makes them richer, better looking, smarter, or entertains them (preferably all of the above)!