Blake Mascali

Product Marketing and Sales Strategy executive

Issue #370 November 18, 2023

About

Blake Mascali is a Product Marketing and Sales Strategy executive with 10 years experience in tech-startup leadership.

He is currently working at Dotmatics, a software startup selling to scientific R&D businesses seeking to make new drug discoveries, create new medical treatments and develop new, synthetic chemicals and materials.

Blake evaluates market and competitive landscapes, designs strategies to take new software products to market and crafts positioning and sales strategies to attain market leadership.

Blake Mascali converted his garage and transformed it into a fully functional creative workspace — equipped with an industrial standing desk, dual 40-inch monitors, and a telescope for when inspiration needs a wider lens.

Photos

5 images

Gear

8 items

Desk Custom industrial standing desk — Built from a WWII-era French coffee table (circa 1940s)

Accessories Orion AstroView 6 Equatorial Reflector Telescope

Computer Apple MacBook Pro 16" M1 (2021)

Monitor Vizio 40" LED TV (×2) — Mounted to wall as external monitors

Headphones Jabra Engage 75 Headset

Microphone FIFINE USB Microphone

Webcam DEPSTECH 4K Webcam

Accessories Walowalo XXL Bamboo Rotating Art Supply Organizer

Interview

4 questions

› What is the most useful item in your workspace?

Oversized, triple monitor setup. I am able to work very efficiently with all of my tools open at the same time.

› How do you spark creativity?

I choose the right time of day (early morning) with hot coffee and my spotify playlist playing at low volume.Sometimes it helps to take a break and play a game of pool, take a walk, or listen to a podcast - then get back to work.

› How do you manage work-life balance?

I start early while the family sleeps, then spend time with my kids as they get ready for school. Then I keep a hard stop at 5pm.

› What do you think is the main benefit of remote work?

There are many: enhanced productivity levels, improved personal satisfaction, less oversight/more autonomy. But for me, it's unplanned lunches with my wife on the back deck, being there to welcome my kids home from school, and a commute that consists of a simple walk downstairs from my bedroom.