Sam Hox

I like to keep my days disciplined and focused on things that truly matter—for me and the people close to me. My mornings start with the gym, followed by breakfast with my family, which is non-negotiable. Then, I head to my office, and the first thing I do is clean up and water the plants. It helps set the mood.The first 30 minutes are all about warming up—checking out inspiration, catching up on what’s new, and responding to emails and feedback. After that, I turn off notifications and get into my to-do list. Sometimes, I go out or take a night ride to reflect on the day and think about what’s next.

I don’t try to force creativity. It’s all about input = output. I focus on consuming the right things—whether that’s design, film, art, music or just life itself. The more diverse my influences, the more creative I get. But curating what I take in is just as important. It’s something you have to develop over time. When I do this, I see my taste constantly evolving in everything. What I liked a year ago doesn’t always resonate with me now. That’s what keeps things fresh and exciting.