Simon Pickles is a Senior Engineering Manager at a software company and founder of Analogue Desk Co., a one-person workshop in London making IDX, an analogue desk gauge that uses a moving needle to track live data.
He trained in furniture and product design, then spent ten years designing and building exhibits for science museums around the world, including the Science Museum in London, the Children’s Museum of Indianapolis and Science Centre Singapore. Fourteen years in software development and leadership followed. He set up Analogue Desk Co. to bring making and software together.
Follow Simon on Instagram and at analoguedesk.co.
What is the most recent item that you’ve added to your workspace?
A presence sensor. It’s a small Zigbee sensor controlling the LEDs through Home Assistant. When I walk in, the accent lighting slowly fades up. It’s welcoming and calming before I’ve even sat down.
What is one change you’d like to make to your current workspace?
Curtains! The previous owner’s curtains came down when I rebuilt the office and they’ve never been replaced. It can get bright in the afternoons.
You built the desk yourself. What did you design into it that you couldn’t have bought?
One desk tailored for two jobs. By day it’s my home office, the rest of the time it’s the Analogue Desk Co. workshop. The long uninterrupted wooden surface is a production line: assembly and soldering at the left end, software flashing and testing in the middle, with final cleaning and packaging on the right.
After fourteen years in software, what was the moment you knew you had to get back to making physical things?
There wasn’t one moment, it crept up on me. Fourteen years in software was useful work, but I missed making things you can hold. These days I manage software engineers, so I’m one step removed from building even the software. Analogue Desk Co. lets me combine everything: physical design, electronics and code, in one project.
Analogue Desk Co. lets me combine everything: physical design, electronics and code, in one project.
Simon Pickles, on making physical things
The slatted oak wall and backlighting: what was the thinking, and did you build that too?
I did, and unlike the enormously heavy worktop it was surprisingly easy to install. The solid oak surface is the primary feature of the room, so I wanted something to complement it without competing. The slats hide a multitude of sins, as the wall below wasn’t in great shape. The backlighting uses Nanoleaf strips, controlled by the presence sensor.
The drum kit three feet from the soldering station: what role does it play in a workday?
I’d love to say I unwind by hammering out rhythms at lunchtime, but my son is the drum wizard in our house. I’ve been known to have a go when no-one is around!

Simon PicklesNo. 550 · Engineering Manager and Founder of Analogue Desk Co.



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