403 - Maitreyee Kalaskar

Maitreyee Kalaskar is a founder that provides creative services like Brand designs, Illustrations, and consultations.

She also loves to network and host workshops and talks all around the world.

She and her team are currently working and collaborating with many companies to help build their brands and visual identities.

She has previously worked with brands like OnePlus, Budweiser, UCLA Health, Samsung, ADPList and more.

Check out here work here:

Twitter (X) → twitter.com/Maitreyee_kal
Instagram → instagram.com/maitreyee_kal
LinkedIn → linkedin.com/in/maitreyeekalaskar

Maitreyee's Workspace Tour

Workspace Items

• Camera: Canon EOS 200D II 24.1MP Digital SLR Camera + EF-S 18-55mm f4 is STM Lens (Black)
• ‍Notebooks: MUJI
• ‍Pens: MoMa MUJI Gel Ink Ball Point
• ‍Desk Lamp: Ikea 40W Work LED Lamp
• ‍Monitor: BenQ GW2790 27inch
• ‍Laptop: 2023 MacBook Pro
• ‍Keyboard: Logitech Pebble Keys 2 K380s
• ‍Mouse: Logitech MX Master 3S
• ‍Ambient Light
• ‍Wall Organization: CHUKEE Skadis Pegboard
• ‍Design book that inspires me: A Smile in the Mind
• ‍Desk Mat: DailyObjects

What is the most useful item in your workspace?

The most useful item is my iPad, I sketch, take notes, plan my week and journal on it. As someone who travels a lot, iPad is by far the most useful purchase for me.

How do you spark creativity?

I surround myself with random & "raw" things, like unfinished paintings or scribbles or a book about birds. These things help me draw unexpected inspiration from it - like colors, textures, shapes and more. I also watch a lot of movies which helps me learn layouts, colors and more. We creators should be surrounded by the most random objects/things which can help us get out of the box to think.

What does your typical day look like?

I wake up around 7 am and then go out for a walk or a run after hydrating myself. I typically like podcasts going on in my ear or just some high-energy music. Then after I am done with my shower & breakfast, I plan the day and start co-ordinating with my team, which can be all over the globe depending on the projects we are doing. Till 10:30 it's all Admin work and then the actual work and meetings start which can do all day long, sometimes till midnight if the client is based in a different timezone. I take a physical activity break like Tennis, swimming or just another walk in nature, to get myself out of the chair. I prefer closing the day off with some World of Warcraft or League of Legends, but right now I am binging a few shows, it gets my mind off of work and helps me sleep better for the next day to do this all over again.